BLUEY AND CITYMAPPER LAUNCH NEW ‘FOR KIDS’ ROUTE TO MAKE FAMILY JOURNEYS EASIER AND MORE PLAYFUL

28 September 2026 - Whether it's a trip across town or an everyday commute, Bluey and the transport app Citymapper are helping families make every journey easier and more playful in more than 40 cities across the United Kingdom, United States and Australia. The collaboration brings a range of Bluey-themed experiences to families on the move. Celebrating Bluey's hometown of Brisbane, Citymapper is also launching in the city for the first time, featuring bespoke Bluey and Citymapper co-branding that invites families to explore, discover and play.

Travellers can personalise their trips with custom Bluey navigation icons, discover Bluey video clips integrated into journey planning and access Bluey games and activities, via Bluey.tv, designed to keep little ones entertained along the way. The partnership also includes specially curated kid-friendly routes, helping families navigate cities more easily through features such as shorter walking times, step-free access and pram-friendly stations.

The launch comes as part of Play The Bluey Way, BBC Studios' global campaign encouraging families to embrace more play, connection and fun in everyday life. Inspired by the role play has always held at the heart of Bluey, the campaign spans real-world activations, digital experiences, creator partnerships, social content and collaborations designed to show families that play can be simple, achievable and accessible wherever they are in the world.

At the heart of the campaign is a series of play activations and vibrant murals inspired by iconic Bluey moments of play, appearing in locations including the Washington D.C. area, São Paulo, Bristol and Brisbane. Serving as colourful landmarks and the centrepiece of local family experiences, the activations have engaged fans around the world, with the Brisbane event at Wittonga Park this past weekend marking the final stop in the global activation series.

Aoife Owen, VP Global Brand and Marketing, Bluey at BBC Studios, said: "Play The Bluey Way is all about showing families that opportunities to play can be found in the everyday. By giving families access to child-friendly routes and built-in Bluey content, we hope we can make family journeys a little more playful."

David Frances, Vice President of Product at Citymapper, said: “Travelling with young children often turns even a simple trip into a major operation. We are delighted to partner with Bluey to make travel a more playful experience for families. Whether you are navigating your daily routine or looking for a way to keep little ones entertained on a long journey, we are thrilled to make urban transport easier, smoother, and a bit more fun for families.” ​

HOW TO USE THE BLUEY “FOR KIDS” FEATURE

Available now in the Citymapper app in participating cities:

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For more information please contact: ​

Notes to editors ​ ​

In Australia, the show is broadcast on ABC. The series airs and streams to U.S. and global audiences (outside of Australia, New Zealand and China) across Disney Channel, Disney Jr. and Disney+ through a global broadcasting deal between BBC Studios and Disney Branded Television. In the UK, the series is also available on CBeebies and BBC IPlayer.

About Bluey

Bluey follows a loveable, inexhaustible blue heeler dog who lives with her Mum, Dad and little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun. Celebrated for its humour, warmth and relatable portrayal of everyday family life, Bluey has earned a devoted global audience through stories grounded in play, emotional truth and authentic moments that resonate across generations. A true phenomenon, Bluey is one of the most loved and watched family entertainment brands, captivating adults and children alike.

Bluey is the creation of writer and director Joe Brumm and is produced by multiple Emmy® Award-winning Ludo Studio. Commissioned by BBC Studios Kids & Family and ABC Children’s, BBC Studios brings Bluey to audiences internationally through distribution and licensing. The first-ever feature film, The Bluey Movie, lands in cinemas on 6 August 2027. Written and directed by Joe Brumm and produced by Ludo Studio in collaboration with BBC Studios, the CG-animated feature marks the big screen debut for Bluey and her family. BBC Studios is financing and licensing the picture with theatrical distribution through Walt Disney Studios.

Bluey | Website |YouTube Facebook | Instagram | TikTok |

About Ludo Studio ​ ​

Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au ​ ​

About BBC Studios Brands & Licensing ​ ​

The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands - including Doctor Who and Bluey - with the world’s biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth. ​

BBC Studios | Website | Press Office | X | LinkedIn | Instagram ​

About Citymapper

Citymapper is the world’s premier urban navigation and journey-planning app, empowering users across 400+ major cities globally to navigate their transit networks with ease. Using powerful, AI-driven routing algorithms and real-time data, Citymapper provides intuitive, multi-modal travel options—seamlessly combining public transit, walking, cycling, micromobility, and ride-hailing. By helping riders make smarter, faster decisions on the go, Citymapper offers a highly engaged, hyper-local platform for brands to connect with urban audiences exactly when they are making daily lifestyle and purchasing decisions. Citymapper is a subsidiary of Via, the global leader in modern technology solutions for the transit industry.