Bluey highlights
BROADCASTING AND STREAMING
- Bluey was 2025’s most-streamed title in the US. in 2025 for the second consecutive year with 45.2B viewing minutes of which 68% was co-viewing (Nielsen).
- Global: Available via broadcast and streaming in 180+ markets worldwide.
- Australia: #1 kids show with 4.8bn minutes streamed in 2025 (Q1 2025).
- UK: #1 kids show with 7.2m views across BBC platforms (Q2 2025).
- UK: Bluey’s Christmas Bundle reached 2.1m individuals in 28 days and ranked as the #3 highest-performing Children’s episode on BBC One in 2025 (BBCS Global Insight BARB).
FRANCHISE SUCCESS
- Bluey was the #1 Preschool Toys property in the US for YTD Dec 2025 by $ volume, and it was the #1 Preschool Toys license in the US for YTD Dec 2025 by $ volume (Circana).
- 45M Bluey books sold in 29 languages.
- 4 New York Times Bestsellers (The New York Times).
- Licensed products available in 120 markets, with +546 licensees globally.
- Bluey’s Best Day Ever! debuted at Disneyland (March 22, 2026).
- Over 68 Million downloads across Gaming
- Over 1.3 Bilion streams across Music
- Bluey’s Big Play has toured 13 countries since the show premiered in 2020 and welcomed more than 2.5 million fans worldwide.
- Bluey was #1 most searched for title out of all tracked brands (Google trends - June 2025).
AWARDS
- Bluey won TOTY 2026 for License of the Year for the second consecutive year. Bluey Supermarket Playset from Moose Toys won Playset of the Year (2026).
- Bluey won Kidscreen Awards 2026 for Best YouTube Channel.
- 65+ Awards incl. Bafta, Emmy & Logie Awards.
- Dance with Bluey has received numerous awards including Best Partnership in Europe at the Global Entertainment Awards, GRAND AWARD Clio Entertainment (Partnership and Collaborations) and GOLD - GEMA UK, (Brand Partnership). The campaign was also recognised with a BRONZE - Creativepool (Branded Content) and was shortlisted for Creative Review (Best In-house Campaign) and Creativepool (Social Good).
PRESS QUOTES
The best television series in the world - Stuart Heritage, The Guardian
One of television's most unexpectedly ambitious shows. - David Sims, The Atlantic
A ground-breaking Australian children’s television series - The Conversation
If there is such a thing as prestige TV for preschoolers, then this is it. - Cordelia Jenkins, Financial Times
The music of “Bluey” is what makes the show feel real, for real life."- IndieWire
Undoubtedly the greatest kids show on TV (and perhaps the best series on TV, period) - GQ
Part of the Rolling Stone's list "100 Best Sitcoms of all Time"
